When youtube.com debuted on the internet a few years back, few people knew it what impact it would have on the entertainment and media industries. Today, youtube is redefining how information is consumed in almost every industry. Infact the education sector is about to witness a massive revolution with the advent of youtube education.
 

Google, owners of youtube, launched the Nigerian version youtube.com.ng on December 7 2011 at the Civic Centre Lagos. The event featured keynotes by googlers and discussions were had about how brands and individuals could leverage on the power of youtube Nigeria. There was major mention of one of youtube’s Nigerian partners – Iroko Partners, promoters of the Nollywood love youtube channel which has managed to amass close to 3million channel views.

An after party held for major content creators in the Nigerian entertainment scene, featured mainstream celebrities like Bez, Tiwa Savage, Dare Art Alade, Genevieve Nnaji, Basketmouth and record label owners Segun Demuren of EME and Obi Asika of Storm Records.

The Nigerian site will make it easier for Nigerian users to find and view the videos most relevant to them while content creators can monetize their channels through the partner program.